NBC says ad space for Sunday night’s Pro Bowl has pushed above $47 for a 30-second spots as the league’s All-Star game has drawn closer.

“The phones are definitely starting to ring in our sales offices,” said Roger McInerny, the NBC’s Director of Pro Bowl Ad Sales. “Which is good. For a few weeks we were worried that there was a problem with our line. But Verizon came out and checked on it and everything was fine. Turns out it was just that no one was calling.”

But in recent days, the 70-person Pro Bowl ad sales force has sold, or is close to selling, three spots.

“We’ve got Ken’s Tires, with four locations on the Kamehameha Highway, locked in for a 30-second spot, as well as The House of Carpet at the Route 63-Lunalilo Freeway exit,” said McInerny. “And the final one we’ve got on the line is the Hawaii Tourism Authority, but they’re still saying they’re not sure if they want their name associated with the Pro Bowl.”